Better Customer
Service - a smaller staff and the owner present make service a step above
the competition. Customers receive more attention and helpfulness from the
employees.
Informed Sales
Staff - with better training, the staff has more merchandise knowledge. They
can assist the customer in a purchase and recommend the best items for the
customer's needs. They can also demonstrate the uses and pros and cons of
different models.
Owner on
Premises - ability for customers to talk to the top person in charge and
discuss their puchases and get feedback.
Every Sale is
Important - a small shop needs every sale and every customer and that is
conveyed across the counter. Problems and questions are handled so that
the customer is satisfied and will return again.